Choice Of Online Marketing Consultants Critical To E-Commerce Success

Market statistics and industry analysis both confirm that the e-commerce industry is heading into a fantastically rewarding, rapid growth phase. As more and more pundits hail e-commerce and online marketing ventures as the future of world commerce, an increasing number of hopefuls are jumping onto the online retail bandwagon. Each month sees dozens of new start-ups entering the market. Unfortunately, less than ten percent of these ventures manage to survive in the extremely competitive e-commerce arena. An internet marketing consultancy firm is one of the best tools for navigating these challenging waters.

image source: business2community
image source: business2community

E-commerce sales set to shoot through the roof

A recent study by UK-based online retail trade organization Interactive Media in Retail Group (IMRG) predicted that global e-commerce sales will exceed 1.25 trillion dollars by 2013. An almost unimaginable figure considering that the estimated global sales figure for 2011 was only 961 billion dollars. The IMRG study also reported that the number of internet users across the globe will reach a staggering 3.5 billion in 2013. Similar predictions have been advanced by most global online market research groups, federal as well as independent.

The figures make sense when we consider the customer-friendly nature of these online storefronts. Great discounts, 24×7 shopping hours, anytime, anywhere shopping, and nationwide shipping are just some of the services offered by these web-based retail ventures. But, the potential for high profits have attracted innumerable players to the e-commerce field, making the competition shoot sky-high.

Building an effective online marketing strategy

The answer then is to have a solid e-commerce and online marketing strategy that will effectively attract visitors to your site, and also help you turn them into paying customers. Some of the essential tools in the online marketing arsenal include effective website design, superior search engine optimization (SEO) tools, and persuasive and high-quality ad copy. Poor website design and inferior internet marketing support services can lead to a waste of valuable and often limited resources, leading to eventual failure.

The easiest way to succeed is to invest in a top online marketing firm. It is important to understand that business web design is never a one-size-fits-all solution; rather, every business has unique goals and requirements, and need to face different challenges and limitations in a rapidly shifting business environment. The right e-commerce consultants should therefore be able to help you analyze your company’s unique operation style, goals, philosophies, strengths, and weaknesses to provide customized e-commerce solutions.

To conclude, a combination of expert advice, customized web design, and tailor-made online marketing solutions is the most effective path to e-commerce success. Consult an internet marketing expert for easy access to these essential tools.

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