In 2011, online marketing in the United States touched $31.3 billion, says eMarketer’s reports. This accounts for 20 percent of the total expenditure on advertising in the US. According to the reports, total merchandise sales figure on the web market was estimated at $188.1 billion in 2011, which is anticipated to reach $269.8 billion by the year 2015.
The business world is witnessing a breakthrough shift as ecommerce and online marketing industry continues to grow in leaps and bounds. Business communications is about to evolve as all communication has been combined to a single screen of the PC, phone, or teleconferencing. Voices are being digitized. Communication tools are fast moving from the desktop to mobile handsets. This rapid transition has made customers smarter, tech savvy, and more demanding. You either meet their demands through your products or services or perish.
The internet saves time and money. It has the potential to flourish your business provided you make smart moves at the right time. Internet users are rapidly multiplying across the globe. The time is right to make the most of this ever-expanding market harboring millions of prospective clients. The convergence of entertainment and computing has been achieved successfully. It is rampant with television and cell phones featuring internet connections.
As you’re reading this, millions of people are hooked to the internet at this moment (including you!). Ask yourself: do you have the strategy to tap the web potential? Are you ready to outshine in the search engine’s result pages with your website? If you hesitate to answer these questions, you still have a long way to go in the path of ecommerce.